AirBnB talk about diversity

We sat down with Sukhada Jog, a Manager in UX Research at Airbnb, where she leads research efforts for Airbnb payments to discuss her views on the topic.

Diversity in tech is a hot topic right now, we sat down with Sukhada Jog, a Manager in UX Research at Airbnb, where she leads research efforts for Airbnb payments to discuss her views on the topic.

Prior to Airbnb, Sukhada was a Senior Manager of User Experience Research at Yahoo, where she led the User Experience Research team within the Communications space.

Her expertise is in generative and evaluative research and has worked in various industries like finance, consumer product & packaging and electronics. Sukhada strives to embed User Experience tightly with the overall product development process and use collaboration more efficiently and effectively in the current business landscape.
When not doing research, her favourite activities are to travel, cook and paint with her two beautiful kids.

We asked her how we can promote diversity in the industry:

Promoting diversity starts first at acknowledging the fact that it happens either consciously or unconsciously. And when it does happen, one should be equipped to deal with it the right way proactively.

Education: Training and knowledge in dealing with unconscious bias are beneficial in raising awareness of unconscious attitudes and educating on tools to help change behaviors.


Small but effective: There are also some practical ways to deal with it in the workplace is by being intrinsic in your discussions. Be aware of the people around you and make sure you give opportunities for everyone to share their views, opinions, suggestions without being judgemental.

Empathy: And be mindful of situations that people from diverse communities/minorities go through to prove themselves.

Contribute & embrace: Diversity can take many forms. As an individual, contribute to the diversity at the workplace by communicating and expressing unique perspectives, showcasing variety in culture, experiences and most of all, embracing the uniqueness that other members of your team get to the table.

UX Research Manager at Airbnb

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